Video for Bradford city Centre Master Plan, Bradford, West Yorkshire, England 2003
Single-channel video projection
Alsop Ltd., London
Squint /Opera, London
est. 2002
Squint / Opera made this short film as a part of the city project by the Alsop Architects. The film is about the renewal of Bradford city, an industrially depressed city in England. The derelict buildings in the city are deleted through the computer techniques and the new landscape is created instead. The master plan is composed of the four basic elements – the bowl, the Market, the Valley and the Channel. Alsop designed each zone having the specific scheme about the public facilities like parks, schools and residential sections. This film was commissioned by Bradford Centre Regeneration.
When I saw this video for the first time, it seemed my dream came true. My hometown Seoul, the capital city of South Korea, is too crowded. Most industries and facilities are concentrated and 10 billion people live in this small city. I used to imagine breaking all the signboards with neon sign, disordered apartments along the Han River, too many cars etc. While seeing this short video, my eyes are drawn into the revival of my imagination. Technological innovation can be explained through my experience I mentioned above. Producing something that is existed in only people’s imagination is literally “technological innovation”.
One of the advantages in this single-channel video projection is that the difficult architectural concept can be understood clearly only in a few minutes by not only the developers but also the uninterested public. The other merit is that this short film can bring up the 3D images from the 2D sketches and make people imagine their stories in it. Indeed, these films can be used any stage in development of designer’ concept. For my major, interior architecture, I could also use these innovative techniques as a means of impact for my clients and the quality of my design. However, I think the most important thing is that designers can communicate with people in interactive ways.
These days, design processing is being combined together. In this case, Alsop used architectural and film programs like Max, Maya and Houdini (a parametric modeling program) for the computer animation. Techniques enhance the rapid changes of the design world and these changes accelerate themselves. Therefore, designers are required to learn many different skills and have the point of view as the unity of design - i.e. art, technology and science.
http://www.squintopera.com/
1 comment:
Technologically innovative is possible to easily come to dream previously impossible and difficult designs. It helps us not only to make our works, but also to communicate artists, designers, with the public. For example, the designer clearly tells his idea to the clients and gives them the strong impact of his idea, collaborating technologically innovative with his work. Many public people easily and enjoyably understand the idea of specific field, such as architectures, when they look at 3D images with technologically innovative, like the single-channel video projection Hee Young mentioned. However, I strongly agree with her opinion that ‘the most important thing is that designers can communicate with people in interactive way.’ Technology innovative is very helpful and useful, but just helps us. If technology innovative governs how to tell the designer to the clients and without face-to-face communication, we lose the important communication as human. In my field, glass, although glass technology is developing and is getting better from day to day, the traditional glass techniques never lose so far. The reason is why technological innovative never beyond what builds human imagination for a long time. Technologically innovative just refines traditional methods and just triggers new ideas based on human thinking.
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